Sometimes it's the simplest things that drive more sales.

I clicked a banner ad and arrived at this cute boutique website. But the original website was an American one and usually this results in falling in love with something online that you can't have shipped to Australia.

But this site has the simplest little icon on the top left of the site that reads "We ship worldwide". They've taken me to the top of the mountain and showed me what I CAN have.

Nothing technically difficult required. Just good design and a little thoughtfulness for those of us across the seas.