More famous zfweb clients

zfweb client Bernabei Freeman is the latest INDESIGN LUMINARY. Happy snaps taken at the Living Edge Studio on Commonwealth Street Surry Hills.

View the Photos Here

(You may even spot zfweb boss lady Zoe with the HR Manager on her arm)

MMP on the TV Again!

Miss Money Penny was featured on 9 am with David and Kim (as was her website!)




Check out the video here:

Miss Money Penny on 9 am

(You'll need to navigate to Fashion > Clothing and Accessories > Ann-Maree Biggar & Penny Flanders to view)

Sometimes you just need to say it with icecream

A great short film on Social Networking and what it means for business. A good analogy that doesn't break down!





Sure we should all be using social networking - but how do you fit it into your day?

It’s a question that I’ve had plenty of people put to me lately, and one I’ve in turn asked experts in the field. But I’m yet to get a satisfactory answer.

Just like getting out of the office to network in real life, staying in to network can be just as disruptive to your day. Sure you can do it in your PJs but what about getting the real work done?

I turned off the check on the minute email notification months ago and it has changed my life. We also have a telephone reception service that means right now, while I’m trying to get some writing done, a lovely New Zealand lady is taking my phone messages and assuring people I’ll get back to them later today. In our last print run, I didn’t include my mobile number on my business card. I’ve done these things to minmise disruption so I can write, create systems, grow my business and be a good manager to my staff.

Our business is making websites. But we have grown into a team of people which means I don’t get to make websites anymore. It’s my job to do the marketing, sales and PR, along with managing the business. This means it’s actually part my job to do the social networking and be on Twitter, Facebook and Linked in regularly. Some people would envy me this but I still find it hard to find the time with managing a small business.

In an attempt to tweet more regularly on Twitter, I recently downloaded tweet deck, a nifty program that will alert you when anyone makes an update. It also allows me to update my “corporate” Facebook page (which I strongly recommend if you feel the professional is blurring with the personal a little too much). It’s one less website to log into at least, and I spend less time scanning streams of tweets for replies.

That’s all fine if you have half a dozen friends, but once you start hitting 100 it’s just plain disruptive. There are people I follow who have thousands. How do they get any work done?

One solution suggested by an Online PR firm was simply “Get us to do it!” Great idea, but problematic on a small budget and potentially dangerous if you get caught out. It’s all a bit too much for the average small business to even contemplate.

What I’ve done to keep a little bit of control over my day is:

Stop the alerts from facebook, linked in and twitter coming via email or SMS. Instead, book out time to log into to them all, update your status and see what others are doing.

If you have to get some real work done, turn off anything that is likely to interrupt. The phone, Tweetdeck, IM programs, skype and email. I sometimes simply turn off my internet all together! I’m yet to die from doing so.

What I’m finding is that the answer is the same for all our marketing and PR problems  - it’s about being regular, consistent and most of all, self disciplined!

Bernabei Freeman at the InStyle Awards

Kelly and Rina at the InStyle Awards

Kelly and Rina of Bernabei Freeman were "papped" at the InStyle Women in Style Awards. Cate Blanchet was the overall winner.

Photo courtesy of Zimbio


Staff Lunch @ zfweb



While we do this every Wednesday, we moved outside and had a bit of wine for this staff lunch as it was a special occasion. Clinno (in the red hat) has been working for us for months but we'd never met him in person! So we got him up to Sydney for a spot of lunch and a chance to meet in real life.

(Zoe, Matt, Clinno and Nicole from left to right)


Miss Money Penny on ACA



zfweb client Miss Money Penny was featured on A Current Affair last week - view the video here.

Mum Swap

The winner of the Online Diva's Competition,MumSwap was recently featured on A Current Affair:

http://aca.ninemsn.com.au/article.aspx?id=629165

We love our famous clients!

Online Diva's Competition

zfweb put up part of the prize for the very first online diva's event in October last year and it was a great success. We had some very inspiring ideas (such as new zfweb client Style4Hire) and a winner in Penny Flanders, whose simple but elegant idea for an online store selling quality second hand designer fashion is now a reality thanks to the prize! Check out www.missmoneypenny.net.au for some recession friendly shopping. 

As a result, zfweb was very happy to put up the prize for the most recent Sydney event, again for five thousand dollars. This time we decided that rather than winning a website, the winner could use the amount for any of zfweb's services, including web design, development, consulting or even logo design. This opened it up to Divas with new ideas but also to those who had had begged, borrowed or stole to get their idea up and running but wanted to get the professional edge.

We got a range of bloggers, ecommerce ideas and more entrepreneurial ideas spread across nearly 50 entries and I can't tell you how encouraging it was to see so diverse, yet well grounded business ideas for the online space. Most encouraging was those that had used free or nearly free products available on the internet to start building traffic, content and a brand. They may not be perfect but at least they're out there.  We were spoilt for choice, but judging across a range of criteria, the winner was Christie from www.mumswap.com.au. Christie and I will be sitting down in Melbourne in a few weeks to discuss the best way for her to spend her 5K credit note with zfweb. The rest of the runners up and entries will be offered a complimentary consulting session.

Love Zoe

P.S. If you have a great idea and don't know where to get started, or you're site's already up and running but you'd like a second opinion, Diva's can feel free to email me at zoe@zfweb.com.au.

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A zfweb baby (nearly)

Style 4 Hire client Sarah Comerford was at zfweb yesterday. With a heavily pregnant client we've been working hard to get her website live before she gave birth. We are pretty good at meeting deadlines but baby had other ideas and we received this email only 24 hours later!

Hello
     
You are correct – looks much better with uppercase
     
Sorry I am only getting back to you now – all I can say is lucky our meeting only went for an hour – I got home in time to give birth to Flynn Maverick Comerford last night!! Ryan and I have a beautiful baby boy weighing 3.4Kg and is 49cms long!
     
I will be in hospital till Monday but I am on email and will send through the list of changes asap!
     
Thank you
     
Sarah



Not only did she start having contractions on the way home, she's straight back on the email.

Congratulations Sarah! Looking forward to posting some baby pics here soon!





(02) 9043 4278
info@zfweb.com.au